Indians have a unique relationship with deals. We don't just accept the first price we're offered. We negotiate, compare, bargain, ask for a better rate, call a cousin, check another shop, and somehow find a way to save a little more.

So when it came to talking about Goibibo's deals, we took that instinct to its most absurd extreme: international diplomacy.

We cast Sunil Grover as a Trump-like world leader and Kiku Sharda as a Kim Jong-un-esque negotiator, turning high-stakes geopolitical meetings into something hilariously familiar - two people doing maximum jugaad for a better deal. As tensions escalated, Rishabh Pant stepped in with the simple truth: for badhiya deals, you need Dealpanti.

The internet immediately got the joke. The films spread across meme pages, entertainment handles, news portals and fan communities. Sunil Grover's film crossed 70 million views, while Kiku Sharda's crossed 35 million, turning a travel sale campaign into one of the most talked-about pieces of branded content of the season.

Because no matter how powerful you are, when there's a better deal on the table, the Indian in you always wants to negotiate.